“Alexis is a smart and talented young woman who has built and currently leads a legion of more than 10 million followers, through social media. “The women in the Final Fantasy universe are strong and assertive, so when we looked for someone to personify them in our advertising, Alexis was a fitting choice,” said MZ COO Kristen Dumont. MZ has previously recruited the likes of Kate Upton, Mariah Carey and Arnold Schwarzenegger to star in its ad campaigns for Game of War and Mobile Strike. Ren will feature in several TV spots over the coming months, including during NFL Football matches, as well as in ads on mobile devices and banner advertising online. As well as having a modelling career and being a social media star, she also runs her own clothing line.
Ren has more than 10 million followers on Instagram and 945,000 on Twitter.
US developer MZ has brought on Instagram influencer and model Alexis Ren to star in its new TV and digital ad campaign for Final Fantasy XV: A New Empire.
